Grampians Marketing Inc is the peak tourism destination marketing body for the Grampians Region. It’s role is as a co-operative marketing entity.  This involves three primary functions:

• Leadership – this includes providing strategic direction to local and regional tourism associations at a Campaign Region level and educating the operators in regard to the benefits of co-operative marketing and accreditation.
• Co-operative marketing – this includes the development and implementation of a three-year Strategic Marketing Plan and one-year Marketing Action Plan. It may also involve the development of tourism or travel product such as packages and touring routes.
• Communication – this includes communicating with the local/regional tourism industry, local government, community and other stakeholders about Campaign Committee activities and ensuring that the Campaign Committee works in co-operation with Regional Tourism Authorities.